The Evolution of Casino Loyalty Programs
Casino loyalty schemes have transformed significantly over the time, progressing from simple punch cards to complex digital systems that monitor player behavior and likes. These initiatives are designed to compensate frequent visitors with various perks, including complimentary play, meals, and exclusive access to events. According to a 2023 study by the American Gaming Association, nearly 80% of casino visitors take part in some form of loyalty system, highlighting their importance in customer fidelity. One remarkable figure in the gambling loyalty field is Jim Murren, former CEO of MGM Resorts International, who took a key role in modernizing loyalty systems. Under…
